Stratification refers to systematic inequalities in things such as wealth, income, education, power, and status.
Indicate whether the statement is true or false
Question 2A marketing researcher is analyzing customer satisfaction by analyzing different elements of the business, such as number of sales representatives and the amount of training. This is an example of:
a. advocacy research.
b. multi-level analysis.
c. a situation analysis.
d. synergistic analysis.
Question 3For everyday household goods like toothpaste, toilet paper, cleansers, and even cars, the family that one is raised in is not a very good predictor of what brands one will choose as an adult.
Indicate whether the statement is true or false
Question 4Which step of the problem-definition process indicates what or who should provide the data and at what level of aggregation?
a. Determine the relevant variables.
b. Analyze the situation.
c. Develop research questions.
d. Determine the unit of analysis.
Question 5Rituals include all those activities like Thanksgiving, high school graduations, and birthdays that occur on a yearly or otherwise occasional basis.
Indicate whether the statement is true or false
Question 6Which dimension of probing asks the decision maker to describe how events discussed are similar or different to other events?
a. pause
b. contrast
c. meaning
d. clarification
Question 7According to the multi-attribute attitude models (MAAM), a belief can only be matters of fact such as a 12-ounce Pepsi has 150 calories.
Indicate whether the statement is true or false
Question 8Gathering of background information to familiarize researchers and managers with the decision-making environment is done in the:
a. research analysis.
b. research proposal.
c. final steps of the problem-definition process.
d. situation analysis.
Question 9Typically, a consumer has about 5 to 9 beliefs, known as salient beliefs, that underlie his or her attitude toward a brand.
Indicate whether the statement is true or false
Quick Reply
