Research that addresses marketing objectives through techniques that allow the researcher to provide ...

Research that addresses marketing objectives through techniques that allow the researcher to provide elaborate interpretations of marketing phenomena without depending on numerical measurement is referred to as ____________________ marketing research.
 Fill in the blank(s) with correct word

Question 2

Business intelligence applications are being used to gather information on competitors and their suppliers.
 
 Indicate whether the statement is true or false

Question 3

What is a multivariate tool that combines a factor analytic and regression approach to provide path estimates to a proposed model, but falls short of providing an assessment of fit?
 a. partial least squares (PLS)
  b. MANOVA
  c. partial correlations
  d. discriminant analysis

Question 4

When another researcher would get the same result by conducting the same research procedures, the research is said to be ____.
 a. valid
  b. replicable
  c. homogeneous
  d. scrutinized

Question 5

Event management systems monitor the supply chain for events that are out of tolerance, such as a shortage of parts at a manufacturing location or the breakdown of a truck delivering an important order.
 
 Indicate whether the statement is true or false

Question 6

Which technique allows a researcher to build and test a theory represented by a series of regression equations, each involving multiple item measures that are solved simultaneously?
 a. structural equations modeling
  b. synergistic regression
  c. sequential regression modeling
  d. sequential estimation modeling (SEM)

Question 7

A type of formal continuous group established as an online forum for the purpose of collecting qualitative data from participant comments is called a(n) ____.
 a. thematic exploration
  b. laddering site
  c. focus blog
  d. real-time survey

Question 8

Supply chain execution tools have focused on a company's internal logistics activitiesorder management, warehouse management, inventory management, labor optimization, and transportation managementand are being expanded into new integration software applications.
 
 Indicate whether the statement is true or false

Question 9

General Mills would like to see a picture of how its brands are perceived by consumers compared to competitive brands. Which statistical technique can measure brands in multidimensional space on the basis of respondents' judgments of the similarity of the brands?
 a. structural equations modeling
  b. factor analysis
  c. multidimensional scaling
  d. partial positioning