Which aspect of the research methodology section of the research report should include an explanation of whether the research was exploratory, descriptive, or causal?
a. sample design
b. research design
c. analysis
d. data collection
Question 2Product-related issues are more complicated when our scope includes the company's full portfolio.
a. True
b. False
Indicate whether the statement is true or false
Question 3There are four major categories that provide a useful way for examining logistics and supply chain performance: They are: time, ______, cost, and supporting metrics.
a. delivery
b. KPIs
c. competition
d. quality
Question 4Two actors are said to be __________ if their links to others are the same.
a. heterogeneous
b. structurally equivalent
c. equitable
d. socially significant
Question 5The specific objectives of the research report should be presented in the ____.
a. appendix
b. introduction
c. results
d. recommendations
Question 6Product lines can be pruned or supplemented depending on market opportunities; however, the overall marketing mix should not be altered as this will confuse loyal customers.
a. True
b. False
Indicate whether the statement is true or false
Question 7An executive dashboard is
a. a small number (usually less than five) of KPIs.
b. used by senior management to track profits.
c. metrics used by an organization's suppliers
d. a trend that has only recently developed.
Question 8What term refers to a homogenous sample of like-minded people within a network?
a. club
b. workgroup
c. clique
d. team
Question 9All of the following are elements of the executive summary of research report EXCEPT for ____.
a. recommendations, or suggestions for action, based on the conclusions
b. objective of the report
c. the methodology and the major results
d. detailed charts and tables with results
Question 10It's important that brand managers focus on defining competition narrowly, as when we compute market shares.
a. True
b. False
Indicate whether the statement is true or false
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