For market sizing, we start with the __________, and break it down into the __________ that are relevant.
a. proportion, total populations
b. total population, proportions
c. groups, individuals
d. individual, groups
Question 2What are push and pull systems, and name at least one inventory management system that is a push or pull system.
Question 3Advertising time costs more during popular TV shows because a larger audience is reached.
a. True
b. False
Indicate whether the statement is true or false
Question 4Which type of statistical analysis tests hypotheses involving only one variable?
a. primary statistical analysis
b. bivariate statistical analysis
c. univariate statistical analysis
d. monovariate statistical analysis
Question 5When it comes to market sizing, things tend to be a bit __________ for B2B sellers compared to B2C sellers.
a. easier
b. more difficult
c. more expensive
d. riskier
Question 6Discuss dependent versus independent demand as it is related to inventory.
Question 7Marketers try to determine ROI or ROMI, which is basically a breakeven for an advertising expenditure.
a. True
b. False
Indicate whether the statement is true or false
Question 8A researcher is reviewing average household income data and sees that one household reported an annual income of over 1 million. This value lies outside the normal range of the data and is called a(n) ____.
a. abnormality
b. marginality
c. outlier
d. quartile
Question 9Company ABC is in the process of sizing the market for its new web-based service that allows consumers to be matched with local attorneys specializing in the area of law pertaining to the consumer's need. The marketing team is trying to estimate the purchase decision-making process with respect to how likely it is that visitors to the site will hire an attorney identified by Company ABC. In estimating the purchase decision-making process, the marketing team should consider the elements of
a. awareness and intention.
b. awareness, trial, and repeat.
c. segmentation and trial.
d. trial, intention, and repeat.
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