If a market segment looks attractive, and serving that segment fits our corporate abilities, then we ...

If a market segment looks attractive, and serving that segment fits our corporate abilities, then we should
 a. avoid it.
  b. collect some data.
  c. do some analysis.
  d. go for it.

Question 2

This type of inventory is influenced by the reliability of demand and lead time.
 a. Cycle stock
  b. WIP
  c. Safety stock
  d. Seasonal stock

Question 3

Discuss the difference between a comparative ad and a non-comparative ad. Additionally, discuss how the small and big players in the market use a comparative ad.

Question 4

Which of the following is needed to develop a market?
 a. hiring new people
  b. market research
  c. developing new skills
  d. additional suppliers

Question 5

A researcher interested in a data matrix that displays the frequency of some combination of possible responses to multiple variables should construct a ____.
 a. perceptual map
  b. contingency table
  c. regression equation
  d. marginal table

Question 6

Inventory as an asset on the balance sheet and a __________ on the income statement.
 a. liability
  b. footnote
  c. statement
  d. variable expense

Question 7

In marketing, explain the distinction between a one-sided argument and a two-sided argument. Give an example of each type.

Question 8

Which of the following is the appropriate technique for addressing research questions involving relationships among multiple variables that are measured with a less-than interval scale?
 a. cross-tabulation
  b. ANOVA
  c. regression
  d. cluster analysis

Question 9

Company ABC is developing a marketing strategy for a new cell phone product and just discovered that ABC's biggest competitor is launching a very similar product at almost exactly the same time. In a SWOT analysis, the competitor's product would be a(n)
 a. strength.
  b. weakness.
  c. opportunity.
  d. threat.