Hite Enterprises avoids using negative emotions in its advertisements. Hite Enterprises likely does not use emotions such as __________ to sells its products.
a. excitement
b. amusement
c. happiness
d. fear
Question 2The row and column totals in a contingency table are called subtotals because they are less than the total.
Indicate whether the statement is true or false
Question 3Poor demographic data exist for consumers and businesses in the U.S. and international markets.
a. True
b. False
Indicate whether the statement is true or false
Question 4ABC analysis uses a single criterion to classify SKUs from most important to least important.
a. true
b. false
c. I have no idea
Question 5FunnyTime Products uses humor in its ads to communicate with its fun-loving consumers. What type of ads does FunnyTime Products create?
a. comparative
b. emotional
c. cognitive
d. non-comparative
Question 6A contingency table is a data matrix that displays the frequency of some combination of possible responses to multiple variables.
Indicate whether the statement is true or false
Question 7Regardless of whether a marketer is working B2B or B2C, the logic in market sizing estimation is always the samestart with the price of the product and multiply it by the size of the target market.
a. True
b. False
Indicate whether the statement is true or false
Question 8Which of the following order cycle lengths would require the buyer to hold the most total inventory during lead time?
a. 10 days, +/- 2 days
b. 10 days, +/- 4 days
c. 8 days, +/- 5 days
d. 9 days, +/- 3 days
Question 9In a(n) __________, the featured brand name is mentioned, as is the brand name of a competitor.
a. cognitive ad
b. non-comparative ad
c. comparative ad
d. emotional ad
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