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mt mt
wrote...
Posts: 543
Rep: 2 0
6 years ago
One of the most common probability distributions in statistics is the _____ distribution.
 a. normal
  b. standard
  c. central
  d. confidence interval

Question 2

Outline some differences between segmenting businesses versus segmenting consumers.

Question 3

The weighted moving average method assigns
 a. A value in each period being averaged.
  b. A weight greater than 1.
  c. Information based on a simple average.
  d. A weight to each previous period.

Question 4

Billboard advertising often employs dramatization, a narrative, or a slice-of-life vignette to communicate with consumers.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

Which of the following is the symbol for the population standard deviation?
 a. S
  b.
  c.
  d. S2

Question 6

Marketers segmenting their business clients most frequently use size.. Explain what this means and what the limitations are.

Question 7

One type of demand fluctuation is caused by random variation. What is random variation?
 a. Errors in inventory management
  b. Errors not caught by using exponential smoothing
  c. E development that cannot normally be anticipated
  d. Failure to properly execute the SO&P process plan

Question 8

When an ad for Kroger toothpaste mentions Crest toothpaste, it is using comparative advertising.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 9

Which of the following is the symbol for the sample standard deviation?
 a. S
  b. 2
  c.
  d. 2
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3 Replies

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Replies
wrote...
6 years ago
Answer to #1

A

Answer to #2

The primary distinction between segmenting businesses and consumers is that the data sources tend to be different. There aren't scanner data prevalent for businesses. On the other hand, the number of businesses who comprise one's customer base will be far fewer than the potentially millions of consumers. There tends to be good corporate knowledge about business customers since such transactions typically rely on a sales force, so there is a knowledgeable front-line interacting with the business customer.

Answer to #3

d

Answer to #4

FALSE

Answer to #5

B

Answer to #6

Size can mean several things: company sales, market share, number of employees, client's share of provider's business, etc. Businesses plan for and interact differently with their larger clients than with their smaller ones. They assign more client service personnel and extend more relationship management efforts, because these customers are worth itlarger clients tend to be profitable ones.
But size does not always correlate with future growth potential, nor with costs associated with high maintenance clients, who might not be worth retaining regardless of the size of their orders.

Answer to #7

c

Answer to #8

TRUE

Answer to #9

A
mt Author
wrote...
6 years ago
I can see it now, thanks for clarifying
wrote...
6 years ago
Make sure to mark the topic solved
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