Integrated Marketing Communications (IMC) means advertising in many forms, including public relations, direct marketing, TV, and magazines.
a. True
b. False
Indicate whether the statement is true or false
Question 2In a test marked study, 206 out of a sample of 560 people state that they liked the product being studied. The proportion of people in this study who said that they liked this product was about:
a. .23
b. .37
c. .56
d. .71
Question 3Some customers are currently using a competitor's brand or don't purchase a certain type of product. It is __________ for marketers to identify, obtain information on, and woo these people.
a. easy
b. moderately difficult
c. challenging
d. impossible
Question 4A weighted moving average assigns higher weights to more recent periods.
Indicate whether the statement is true or false
Question 5Many people think of television commercials when they think of advertising.
a. True
b. False
Indicate whether the statement is true or false
Question 6____ is the long-run relative frequency with which an event will occur.
a. Probability
b. Central tendency
c. Estimation
d. Deviation
Question 7There is a rule of thumb that says it costs _____ times more to acquire a new customer compared to maintaining a loyal one.
a. 3
b. 6
c. 9
d. 12
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