When a manufacturer gives an incentive to a retailer as a part of push marketing, the retailer has to pass that incentive on to the customer.
a. True
b. False
Indicate whether the statement is true or false
Question 2One advantage of a convenience sample is that there is no need for a population list.
Indicate whether the statement is true or false
Question 3China's rising economy is creating a large demand for
a. investment bankers.
b. tacos.
c. luxury goods.
d. cars.
Question 4Procurement serves as a critical link between members of the supply chain.
Indicate whether the statement is true or false
Question 5ABC Inc needs to attract more customers to its restaurants. The marketing department sends coupons to its current customers. Coupons are an example of push marketing.
a. True
b. False
Indicate whether the statement is true or false
Question 6Multistage area sampling uses cluster sampling in combination with other random sampling procedures.
Indicate whether the statement is true or false
Question 7The baby boomer generation is societal minded, so we might expect to see large-scale
a. altruism.
b. spending.
c. saving.
d. shifts in attitudes.
Question 8How does logistics add value in the economy? How does logistics add value for firms? What, if any are the differences?
Question 9Foluke and Rachael need to buy appliances for a restaurant that they will open in a few months. To save money, they can purchase the appliances through intensive distribution channels.
a. True
b. False
Indicate whether the statement is true or false
Question 10The most popular type of cluster sample is the area sample.
Indicate whether the statement is true or false
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