The rise of social media has added another dimension to consumer concerns about the privacy of PII.
a. True
b. False
Indicate whether the statement is true or false
Question 2Which of the following statements is FALSE about research reports?
a. They must be tailor-made for their readers.
b. They must pay attention to the audience's technical sophistication.
c. They must be written at an 8th grade reading level or below.
d. They must pay attention to the audience's interest in the subject.
e. They must be written with understanding of the circumstances under which the audience will read and use the report.
Question 3Businesses have a long run competitive advantage as a result of having trusted brands.
a. True
b. False
Indicate whether the statement is true or false
Question 4Which of the following statements is TRUE?
a. A research project is a failure if you can't communicate the results effectively.
b. The written report has a huge impact on whether the information generated by the research is actually used.
c. Reports are all that most executives will see of the project.
d. A solid written report sends an important signal about the likely quality of the overall project.
e. All of these statements are true.
Question 5Trust, always at the heart of our economic system, has become even more important in the Internet Age.
a. True
b. False
Indicate whether the statement is true or false
Question 6Discuss the major considerations for preparing a successful oral report.
Question 7Among the benefits that exceptional customer service confers on enterprises that can deliver it are:
a. elimination of the need for measuring customer satisfaction.
b. sustainable competitive advantage.
c. decreased cost of customer acquisition.
d. All of these are correct.
Question 8Instead of using the length of the bar to capture quantity, a pictogram uses pictures or symbols.
a. True
b. False
Indicate whether the statement is true or false
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