A ________ is a partially-functional web page that target customers can evaluate.
a. prototype
b. beta site
c. wireframe
d. archetype
Question 2The error term in the regression model represents all factors that determine the criterion variables that are not part of the model.
a. True
b. False
Indicate whether the statement is true or false
Question 3Which of the following examples would most strongly warrant the creation of a separate mobile app as opposed to merely a mobile-friendly website?
a. A social media site whose users primarily communicate via pictures and short comments.
b. A bank website that includes a mortgage calculator for complex financing calculations.
c. A video game forum that has lots of threads filled with text.
d. None of these is correct.
Question 4Cross tabulation works equally well with continuous measures that have been recast as categorical measures.
a. True
b. False
Indicate whether the statement is true or false
Question 5Among the web design elements that help create a satisfactory customer experience are:
a. dramatic and attention-getting graphics and other visuals.
b. multiple navigations aids like breadcrumbs and different colors for followed links.
c. pages that have a lot of text and are able to answer all the visitor's questions.
d. All of these are correct
Question 6Correlation analysis, along with other mathematical procedures, can be used to establish causality.
a. True
b. False
Indicate whether the statement is true or false
Question 7Which of the following are true statements about the content of a website?
a. Content must be determined by how much information the website is able to store.
b. Most visitors will only skim the content.
c. It can be taken directly from the enterprise's other marketing materials.
d. All of these are correct.
Question 8A statistic used to measure the strength of relationship between categorical variables is called a Cramer's V.
a. True
b. False
Indicate whether the statement is true or false
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