A/An ________ profile can be developed when a person registers on or buys something from a website. ...

A/An ________ profile can be developed when a person registers on or buys something from a website.
 a. anonymous
  b. identified
  c. statistical
  d. vertical

Question 2

Which statistical technique should you use to answer the question: Is there a significant relation-ship between education level (a four-category ordinal variable) and whether or not consumers are aware that Firestone is a brand of tires?
 a. Multiple regression analysis
  b. Pearson correlation coefficient
  c. Chi-square test
  d. Simple regression analysis
  e. None of these are correct.

Question 3

Integrating social media data into tactical CRM programs:
 a. carries inherent privacy challenges.
  b. has been fully automated.
  c. involves collecting easily quantifiable data.
  d. All of these are correct.

Question 4

If a researcher were to take ten Asian countries where per capita income and automobile ownership by per capita were known, trying to find the overall picture of market size for the market could probably be done by using which of the following methods?
 a. Analogy method
  b. Latin square
  c. Trade audit
  d. Chain ratio method
  e. Regression analysis

Question 5

Analytical CRM includes:
 a. database enhancement.
  b. performance measurement.
  c. selective targeting.
  d. All of these are correct.

Question 6

The numerator in the Pearson product-moment correlation coefficient formula
 a. is called the cross-products sum.
  b. establishes the degree of covariation between two variables.
  c. can range from 1.0 to +1.0.
  d. Both a and b are correct.
  e. Both b and c are correct.