For which of the following businesses would a Click to Call ad make the most sense?
a. A restaurant.
b. An online shoe retailer.
c. A bowling alley.
d. A video game developer.
Question 2Univariate analysis refers to analyzing
a. the relationship between variables.
b. a variable in isolation.
c. the unit variation for a variable.
d. Both a and b are correct.
e. Both b and c are correct.
Question 3Discuss the costs and benefits of regulation and who pays for or receives each, respectively. When is regulation justified?
Question 4The primary motivation behind expanded text ads was to:
a. offer a cheaper advertising option for small businesses.
b. optimize the ads for laptops.
c. optimize the ads for mobile devices.
d. All of these are correct.
Question 5Name and describe three tests marcom professionals can apply to deal with ethical dilemmas.
Question 6Data analysis hinges on which of the following considerations about the variable(s) to be analyzed?
a. Will the variable be analyzed in isolation or in relationship to one or more other variables?
b. What type of analysis is required by the project sponsor?
c. What level of measurement was used to measure the variable(s)?
d. What level of measurement was used to measure the variable(s)?
e. All of these are considerations about the variable(s) to be analyzed.
Question 7CPM represents the cost per __________ impressions.
a. million
b. thousand
c. hundred
d. multiple
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