Discuss the three types of green advertising appeals and provide an example of each.
Question 2A frequency analysis is NOT used to
a. locate blunders.
b. locate outliers.
c. determine the empirical distribution of the variable.
d. communicate the results of the study.
e. determine the relationship between two variables.
Question 3Why doesn't Snapchat offer conventional promoted posts?
a. Because it doesn't have enough users to make advertising cost-effective
b. Because posts on Snapchat disappear after 10 seconds.
c. Because posts on Snapchat are almost exclusively pictures.
d. All of these are correct.
Question 4Discuss the self-regulation of advertising that occurs before and after an ad appears in the media.
Question 5Which types of measurement are used to group respondents or objects into groups or categories and are thus referred to as categorical measures?
a. Nominal and interval
b. Ordinal and ratio
c. Ratio and interval
d. Nominal and ordinal
e. Ordinal and interval
Question 6Instagram ad formats are essentially the same as Facebook's because:
a. Google ad formats don't work on Instagram.
b. Instagram is owned by Facebook.
c. Instagram uses a follow-the-leader strategy.
d. All of these are correct.
Question 7Compare and contrast the FTC's deceptive advertising and unfair advertising policies, and give an example of each type of advertisement.
Question 8Which of the following would NOT be an example of a situation involving univariate analysis?
a. A publisher of a magazine is interested in determining what proportion of the magazine's readers is male.
b. A restaurant would like to know the average income of its typical diner.
c. A car dealership is particularly interested in whether or not people who own vans are more or less likely to finance auto purchases compared with people who don't own vans.
d. A service provider needs to know her customer's average level of satisfaction with the services provided.
e. All of these are examples for which univariate analysis could be performed.
Quick Reply
