Discuss three ethical issues in advertising. ...

Discuss three ethical issues in advertising.

Question 2

Compare and contrast the various methods or options for dealing with missing data in analyses.

Question 3

What value does contextual advertising bring to marketers?
 a. It refines how display ads are targeted based on the way the user runs the search.
  b. It is cheaper than the other forms of paid search.
  c. It allows display ads to appear in paid search while bypassing the AdWords auction process.
  d. All of these are correct.

Question 4

In the FTC's Green Guides, claims such as environmentally friendly or safe for the environment would fall into which of the four general recommendations?
 a. Make Specific Claims.
  b. Reflect Current Disposal Options.
  c. Make Substantive Claims.
  d. Make Supportable Claims.
  e. None of the above.

Question 5

Item nonresponse is a source of nonsampling error that arises when a respondent agrees to an interview but refuses, or is unable, to answer specific questions.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 6

Google's Ad Rank depends on:
 a. The highest keyword bid, the Quality Score, and the Rank Brain score.
  b. The CPC, the Quality Score, and the expected impact from extensions.
  c. The bid for each keyword, the relevance of the ad, and use of extensions.
  d. All of these are correct.

Question 7

Which of the following is NOT a general recommendation offered to marcom practitioners for making appropriate environmental claims?
 a. Only make environmental claims that your competitors cannot make.
  b. Make specific claims.
  c. Reflect current disposal options.
  d. Make substantive claims.
  e. Make supportable claims.

Question 8

The use of scanner technology to read responses on paper surveys and to store these responses in a data file is called optical scanning.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 9

Each of the following is a factor that affects a company's Ad Rank EXCEPT the:
 a. amount of the flat fee paid to Google for using the AdWords platform.
  b. bid for each keyword.
  c. relevance of the ad and website links to the user who performed the search.
  d. expected impact from ad extensions.

Question 10

Which of the following is NOT one of the guides for environmental claims promulgated by the Federal Trade Commission?
 a. Qualifications and disclosures should be sufficiently clear and prominent to prevent deception.
  b. Claims should not be targeted to children.
  c. Claims should make clear whether they apply to the product, the package, or a component of either.
  d. Claims should not overstate an environmental attribute or benefit, either expressly or by implication.
  e. Comparative claims should be presented in a manner that makes the basis for the comparison sufficiently clear to avoid consumer deception.