The adoption of new technologies for digital marketing has temporarily slowed as marketers come to grips with the wealth of technologies already available.
a. True
b. False
Indicate whether the statement is true or false
Question 2Point-of-Purchase displays accomplish which of the following for CONSUMERS?
a. extend the amount of time spent in the store
b. deliver useful information and simplify the shopping process
c. reinforce the brand image
d. encourages more rational purchase behavior
e. all of the above
Question 3Which of the following is FALSE?
a. The main sources of nonresponse bias are not-at-homes and refusals.
b. The type of incentive used to reduce nonresponse may create another potential bias.
c. Technological advancements have helped researchers overcome the not-at-home problem.
d. Using incentives to reduce the nonresponse rate may inflate response errors.
e. Not-at-homes and refusals are both sources of error in telephone surveys.
Question 4Marketers should set specific objectives for brand development activities.
a. True
b. False
Indicate whether the statement is true or false
Question 5Which of the following is a benefit provided to retailers by P-O-P material?
a. attracting the consumer's attention
b. increasing consumers' interest in shopping
c. extending the amount of time consumers spend in the store
d. perform a merchandising function in aiding retailers in using available space to the best advantage
e. all of the above
Question 6Which of these contributes to the nonresponse bias in a telephone survey? Let 1 = no answer; 2 = not at home when contacted; 3 = disconnected; 4 = refused to participate in the study
a. 1, 2
b. 1, 2, 3
c. 3, 4
d. 2, 4
e.
Question 7It is wiser for marketers to focus on creating shareable content than on creating viral content.
a. True
b. False
Indicate whether the statement is true or false
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