Point-of-purchase displays accomplish which of the following for RETAILERS?
a. extend the amount of time spent in the store
b. deliver useful information and simplify the shopping process
c. reinforce the brand image
d. encourages consumers to switch brands
e. all of the above
Question 2A random sample of 5,000 households are selected for interviews with the following results: 1,010 completed interviews; 864 refusals by the respondent; 3,126 no answer/not at home. The response rate is
a. 19.
b. 20.
c. 36.
d. 38.
e. 51.
Question 3Marketer-driven marketing activities are most effective in closing the consumer decision to purchase a product.
a. True
b. False
Indicate whether the statement is true or false
Question 4Point-of-purchase displays accomplish which of the following for MANUFACTURERS?
a. extend the amount of time spent in the store
b. deliver useful information and simplify the shopping process
c. reinforce the brand image
d. increasing the consumer's interest in shopping
e. all of the above
Question 5Nonresponse error represents
a. a measure of the difference between the size of the population and the size of the sample.
b. the number of sampling units not contacted on the first attempt.
c. a random distribution of unanswered questions.
d. a failure to obtain information from sampling units.
e. a uniform distribution of uncontacted respondents.
Question 6There is little opportunity to develop new and engaging online advertising formats.
a. True
b. False
Indicate whether the statement is true or false
Question 7In-store radio and TV advertising, shopping cart advertisements, shelf talkers, floor graphics, and coupon dispensers are all examples of ____.
a. P-O-P displays
b. miscellaneous media
c. in-store media
d. on-premise advertising
e. impulse media
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