Which type of billboard is 6 feet, 2 inches high by 12 feet, 2 inches wide?
a. 5-sheet poster
b. 8-sheet poster
c. 20-feet poster
d. 30-feet poster
e. 50-feet poster
Question 2Which of the following is TRUE?
a. Noncoverage, nonsampling error is best treated by increasing the sample size that is selected.
b. Noncoverage, nonsampling error is essentially a sampling frame problem and if clear, complete, up-to-date sampling frames exist, noncoverage is not likely to be a problem.
c. While noncoverage can be a source of bias, overcoverage is not. In fact, overcoverage may improve estimates, as it means that the sample size is larger than initially planned at no increase in cost.
d. Noncoverage bias is essentially eliminated with quota samples.
e. Noncoverage error can be statistically estimated.
Question 3Internet customer acquisition tools include each of the following EXCEPT:
a. affiliate programs.
b. display advertising.
c. search engine marketing.
d. direct mail.
Question 4____ are a form of billboard that are silk-screened or lithographed and then pasted in sheets to the billboard.
a. painted bulletins
b. poster panels
c. broad sheets
d. painted sheets
e. painted panels
Question 5The best way to reduce nonsampling errors is to
a. increase sample size.
b. improve data collection techniques.
c. offer incentives to respondents.
d. substitute the next house on the block for not-at-homes.
e. Nonsampling errors cannot be reduced.
Question 6Which of the following is a true statement about acquisition of online customers?
a. Acquisition of online customers can be accomplished only online.
b. Acquisition of online customers can make use of both offline and online techniques.
c. Is more costly than acquiring offline customers.
d. None of these is correct.
Question 7Which of the following is TRUE concerning sampling errors?
a. Sampling errors can be reduced by improving data collection methods.
b. The degree of sampling error can be estimated.
c. Sampling errors have been consistently shown to be the major contributor to total survey error.
d. Sampling errors are frequently the most important errors that arise in research.
e. It is difficult to estimate the size and effects of sampling errors.
Question 8The form of billboard advertising regularly seen alongside highways and in other heavily traveled locales is ____.
a. painted bulletins
b. poster panels
c. broad sheets
d. painted sheets
e. painted panels
Question 9Although mobile advertising exhibits mounting dominance, traditional communications channels are still relevant.
a. True
b. False
Indicate whether the statement is true or false
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