The same social networks are equally popular in countries around the world.
a. True
b. False
Indicate whether the statement is true or false
Question 2QR codes are limited to a small amount of data describing the product.
Indicate whether the statement is true or false
Question 3Brands may not benefit from CRM efforts if their support is perceived as having an ulterior motive rather than authentic concern about the sponsored cause.
Indicate whether the statement is true or false
Question 4Judgment samples are best used for
a. causal research.
b. exploratory research.
c. hypothesis testing.
d. descriptive research.
e. experimental designs.
Question 5The current dominant form of marketing is __________.
a. mass media advertising
b. direct marketing
c. internet marketing
d. collaborative filtering
Question 6Retailers are uniformly pleased with the cost-effective traffic delivered by Groupon.
Indicate whether the statement is true or false
Question 7Consumers have favorable attitudes toward cause-related marketing efforts.
Indicate whether the statement is true or false
Question 8A sample where the respondent provides the names of other potential respondents is called a(n)
a. judgment sample.
b. snowball sample.
c. quota sample.
d. accidental sample.
e. probability sample.
Question 9NIKEiD is an example of:
a. an interactive website.
b. use of a customer database.
c. product customization.
d. data mining
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