The 2010 Old Spice campaign made use of multiple social media and traditional online communications ...

The 2010 Old Spice campaign made use of multiple social media and traditional online communications channels.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

NFC stands for new format communications, an emerging competitor to QR codes.
 
 Indicate whether the statement is true or false

Question 3

Sponsorship involves two main activities: (1) an exchange between a sponsor such as a brand and a sponsee such as a sporting event whereby the latter receives a fee and the former obtains the right to associate itself with the activity sponsored, and (2) ____.
 a. involvement of all members of the sponsoring firm
  b. development of an event
  c. association with a worthy cause
  d. creation of an advertising campaign
  e. marketing of the association by the sponsor

Question 4

Quota samples are typically selected so that the distribution of a characteristic in the sample matches the distribution of that same characteristic in the population. With respect to the representativeness of quota samples, it can thus be said that
 a. a quota sample may be very far off the mark with respect to other important characteristics likely to influence the result but which were not used as controls when selecting the sample.
  b. the fact that the distribution of the characteristic in the sample parallels the distribution in the population does not guarantee that the sample is representative.
  c. the quota assigned each field worker should exactly mirror the distribution of the control characteristic in the population.
  d. Both a and b are correct.
  e. a, b, and c are correct.

Question 5

The Friends Furever campaign proved that marketers can design videos to go viral.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 6

QR codes are limited in the media channels on which they can appear.
 
 Indicate whether the statement is true or false

Question 7

____ involves marketing communication investments in events or causes for the purpose of achieving various corporate objectives.
 a. Event-related PR
  b. Public relations
  c. Sponsorship
  d. Cause-related marketing
  e. Philanthropy

Question 8

A researcher wants to interview members of the junior class in a local high school that are interested in attending the local university in order to investigate their attitudes concerning the university's admissions policy. Although the researcher suspects that many of the juniors are interested in at-tending, the researcher cannot get a list of juniors but only has the names of the three students that have expressed their interest by writing to the admissions office. What sampling procedure should the researcher use to assemble a sample of adequate size?
 a. Simple random sampling
  b. Referred sampling
  c. Snowball sampling
  d. Convenience sampling
  e. Quota sampling