Foursquare offers consumers the ability to check in on their phones and receive location-based promotions.
Indicate whether the statement is true or false
Question 2Reaching new market segments is a benefit of cause-related marketing.
Indicate whether the statement is true or false
Question 3Snowball samples are an example of
a. convenience sampling.
b. judgment sampling.
c. quota sampling.
d. simple random sampling.
e. stratified sampling.
Question 4A hierarchy of interactive activities suggests that ________ is a customer-focused activity that can be pursued after a foundation of less information-intensive activities is built.
a. personalization
b. market segmentation
c. building a customer database
d. data mining
Question 5Services like Google Places make location-based marketing accessible to even small businesses.
Indicate whether the statement is true or false
Question 6Cause-related marketing consists of a company contributing to a cause every time the customer undertakes some action that supports the company and its brands.
Indicate whether the statement is true or false
Question 7Judgment samples are distinguished by the fact that
a. those entering the sample happen to be where the study is being done when it is being done.
b. the proportion of those possessing a given characteristic is balanced against the proportion of the population possessing the characteristic.
c. each field worker is allowed to judge whether any given respondent would be a good representative of the population.
d. the sample elements are hand-picked by the investigator because it is expected they can offer the contributions sought.
e. they are superior to other forms of sampling for descriptive studies.
Quick Reply
