The split-ballot technique is the recommended procedure for dealing with response order bias.
a. True
b. False
Indicate whether the statement is true or false
Question 2Data mining tools are designed to sift through large quantities of data looking for patterns of customer behavior.
a. True
b. False
Indicate whether the statement is true or false
Question 3Strategic drivers of wireless technology include:
a. localization.
b. larger screens.
c. new methods of advertising.
Question 4Which of the following is a true statement?
a. The greater the frequency of deals, the higher the height of the deal spike.
b. Infrequent deals on a brand tend to reduce consumer's price expectations for that brand.
c. There is a legal obligation for retailers to pass trade discounts onto the consumer.
d. Higher market share brands are less deal elastic.
e. Store traffic declines from brand-dealing activity.
Question 5A question that calls for two responses and creates confusion for the respondent is called a double-barreled question.
a. True
b. False
Indicate whether the statement is true or false
Question 6A data warehouse is a repository where data that is no longer current is stored.
a. True
b. False
Indicate whether the statement is true or false
Question 7True statements about the global mobile environment include:
a. some countries have already passed 100 penetration of cell phones.
b. mobile is expected to be the dominant method of accessing the Internet in a few years.
c. both of the above.
Question 8The promotional incentive ____ changes a brand's perceived price or value.
a. permanently
b. temporarily
c. positively
d. concurrently
e. always
Question 9An open-ended question is framed so as to give the respondent a clue as to how he or she should answer.
a. True
b. False
Indicate whether the statement is true or false
Question 10Response modeling is the most common form of predictive modeling.
a. True
b. False
Indicate whether the statement is true or false
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