Dayton's Department Stores featured a manufacturer's brand in their advertisements. Dayton's would have received a(n) ____ from the manufacturer.
a. off-invoice allowance
b. bill-back allowance
c. spiff
d. exit fee
e. slotting allowance
Question 2A pretest of the questionnaire is useful for all of the following reasons EXCEPT
a. to assess individual questions.
b. to assess sequence of questions.
c. to determine interviewer problems with questions.
d. to determine if data collected are suitable for analysis.
e. a pretest is useful for all of the above reasons.
Question 3A business model is:
a. All of the activities associated with making something.
b. All of the activities associated with selling something.
c. A set of assumptions about how major business activities will be carried out.
d. All of these are correct.
Question 4In the United States, laws have not been passed regulating the collection and use of personal information about:
a. financial activities of consumers.
b. people over 65 years of age.
c. information collected from children.
Question 5Retailers receive a(n) ____ for featuring the manufacturer's brand in advertisements or for providing special displays.
a. exit fee
b. spiff
c. slotting allowance
d. bill-back allowance
e. off-invoice allowance
Question 6Which of the following about questionnaire design is TRUE?
a. If the early steps in questionnaire design are carefully followed, the questionnaire usually does not need to be revised.
b. When designing questionnaires, the researcher should expect to do a good deal of iteration and looping among the steps.
c. As a general rule, larger questionnaires are favored over smaller ones because they are less crowded.
d. Both a and b are correct.
e. a, b, and c are correct.
Question 7________ is an important element of any business model.
a. Value proposition
b. Competitive analysis
c. Financial forecasting
d. Cloud computing
Question 8Privacy on social networks:
a. presents difficult issues for both consumers and marketers.
b. is guaranteed by the social networks.
c. is not generally an issue of concern.
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