The management of customer services such as installation and maintenance is part of the process of supply chain management.
a. True
b. False
Indicate whether the statement is true or false
Question 2Which of the following is a true statement about tagged web pages?
a. The user must give permission to have web pages tagged.
b. The marketer can turn tagged pages off and on at will.
c. Neither of the above.
Question 3Everyday low pricing (M) is a form of pricing whereby a manufacturer lowers the price at the end of every month.
Indicate whether the statement is true or false
Question 4When determining content of individual questions, in general you want to capture the needed data using
a. the same question multiple times, but worded differently.
b. as few questions as possible.
c. generalizations and estimates.
d. sophisticated language, words, and phrases.
e. All of these are correct.
Question 5The value chain refers to the various suppliers a producer utilizes to procure products or services.
a. True
b. False
Indicate whether the statement is true or false
Question 6IT technicians monitor performance by studying metrics on:
a. click-throughs from advertising campaigns.
b. the ability of users to perform desired tasks.
c. the performance of each file on a web page.
Question 7The quality and safety of a product could be jeopardized as a result of diverting.
Indicate whether the statement is true or false
Question 8Which of the following is TRUE?
a. In forming a question for a questionnaire, a question should be worded so as to secure an answer with only the required detail, not so as to generate additional information.
b. It is wise to break one question into two when different frames of reference could be used by the respondent.
c. The open-ended question is often employed as the beginning question in that it can provide insight into the respondent's frame of reference.
d. When determining if the individual has the necessary information, the researcher should take into account how important the event was likely to be to the individual and how long ago it took place.
e. All of these are correct.
Question 9Greening a supply chain is the process of cutting costs to make it more profitable.
a. True
b. False
Indicate whether the statement is true or false
Question 10Which of the following data items is not recorded by server request logs?
a. A code that indicates whether the request was successful or not.
b. The e-mail address of the requesting computer.
c. The site from which the visitor was referred.