Which technology enables computers and other wireless devices such as cell phones to connect to the Internet via low-power radio signals instead of cables?
a. Wi-Net
b. E-Net
c. Click-through
d. Hot-Net
e. Wi-Fi
Question 2Which of the following is an example of an interval scale?
a. Female/Male
b. Attitude toward an advertisement
c. Social class
d. Income
e. Number of purchasers
Question 3Identifying and describing the target audience for a website:
a. is one of marketing's responsibilities in the website development process.
b. requires marketing research in addition to that about the offline target audience.
c. has already been done before website development begins.
Question 4Sponsored e-mail that distributes free magazine-like publications is known as ____.
a. e-pubs
b. e-zines
c. e-books
d. blogs
e. podcasts
Question 5With an interval scale,
a. we cannot compare the absolute magnitude of numbers.
b. we cannot state that the difference between 0.25 and 0.50 is the same as the difference between 37.75 and 38.00.
c. there is a naturally-occurring zero point.
d. the median and the mode are the only permissible measures of average.
e. All of these statements concerning an interval scale are false.
Question 6Typical website objectives include:
a. making sales.
b. generating sales leads.
c. both of the above.
Question 7Teresa received an e-mail message telling her to click on the link in the message to update her account profile at her bank. She did so, was taken to a web site that looked like her bank's online banking web site, and proceeded to enter all sorts of personal information such as her social security number, checking account number, and credit card numbers. Unfortunately, this was not a legitimate site for her bank, but rather it was one designed to look like her bank site so thieves could obtain consumers' personal information to steal their identities. Unfortunately for Teresa, 3,000 was stolen from her bank account, and several purchases were made on her credit cards. This activity is known as ____.
a. skimming
b. phishing
c. browsing
d. searching
e. podcasting
Question 8Which of the following about interval scales is FALSE?
a. An interval scale exhibits the property of order.
b. Absolute magnitudes cannot be compared using an interval scale because the zero point is established arbitrarily.
c. The number of years the respondent has lived at a particular address is an example of an interval scale.
d. Both a and b are correct.
e. a, b, and c are correct.
Question 9Which of the following is a true statement about website maintenance costs?
a. Maintenance costs are not a concern of marketers.
b. Maintenance costs will not begin to occur for several years after a site is developed.
c. Yearly maintenance costs may be several times the size of initial development costs.
Question 10____ takes place when criminals send e-mail messages appearing to be from legitimate corporations and direct recipients to phony Web sites that are designed to look like companies' actual Web sites with the intent to extract personal data from people such as their credit card and ATM numbers.
a. Spamming
b. Podcasting
c. Skimming
d. Phishing
e. Browsing
Quick Reply
