When setting objectives for a website, marketers must be concerned about:
a. a website that offers entertainment to visitors.
b. making sure the website is equipped to conduct ecommerce.
c. the role of the site in overall marketing strategy.
Question 2One of the fastest growing forms of Internet advertising is ____ including so-called Webisodes.
a. blogging
b. banner ads
c. video ads
d. spamming
e. superstitials
Question 3Code words, letters, or numbers used by security and intelligence organizations to form secret codes are examples of what type of scales?
a. Nominal
b. Ordinal
c. Interval
d. Ratio
e. Conscious
Question 4CRM cannot be implemented in B2B marketing because the field sales force owns customer relationships.
Indicate whether the statement is true or false
Question 5Barry was looking for golfers' scores at the recent PGA championship on the PGA's web page when an animated ad for Calloway golf clubs appeared on top of the PGA's web page. What type of Internet advertisement is this?
a. banner ad
b. blog
c. interstitial
d. superstitial
e. podcast
Question 6The interchanging or switching of scale values among and between objects does not affect the originally intended purpose of the scale when the scale is
a. nominal.
b. ordinal.
c. interval.
d. ratio.
e. the interchanging of scale values always affects the purpose.
Question 7Loyalty programs are limited in their uses to enterprises like airlines that sell high-value products.
Indicate whether the statement is true or false
Question 8____ are ads that appear between two content Web pages.
a. Cookies
b. Banner ads
c. Pop-ups
d. Interstitials
e. Superstitials
Question 9Which of the following statements about nominal data is TRUE?
a. Possible operations with nominal scales are few, but due to the fact that the properties of greater than or less than apply, the addition of numbers is permissible.
b. The median is an appropriate measure of central tendency with nominal data.
c. A nominal scale is associated with the concept of identification and categorization.
d. Computing the mean is an acceptable statistical operation when one is dealing with nominal data.
e. All of these are false.
Question 10The response of an anonymous visitor to a website cannot be tracked.
Indicate whether the statement is true or false
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