________ are a technology that broadens the ability to connect with consumers
a. Computer clips
b. Mobile branded apps
c. Content management Systems
Question 2Which of the following is an Internet advertising format?
a. web sites
b. search engine advertising
c. superstitials
d. e-mail advertising
e. all of the above
Question 3When considering methods for collecting communications data, the research problem itself will often suggest one approach over the others.
a. True
b. False
Indicate whether the statement is true or false
Question 4Among the reasons for the failure of CRM programs are:
a. lack of software applications needed to support CRM.
b. lack of buy-in and leadership from top management.
c. lack of understanding of the requirements of CRM.
Question 5Response rates are higher for telephone interviews than most other methods.
a. True
b. False
Indicate whether the statement is true or false
Question 6If Ernie is in a leaning forward mind-set, banner ads and pop-ups represent an ____ to his primary mission for connecting to the Internet.
a. obstacle
b. incentive
c. improvement
d. aid
e. option
Question 7What functions do cookies perform in the targeting and personalization process?
a. Identify the visitor's e-mail address.
b. Collect data about the visitor's activities on all websites.
c. Store data that enables the site to deliver relevant content.
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