Banner ads are the least common form of Internet advertising. (True or false?)

Banner ads are the least common form of Internet advertising.
 
 Indicate whether the statement is true or false

Question 2

Which of the following data collection methods is most versatile?
 a. Personal interviews
  b. E-mail surveys
  c. Fax surveys
  d. Mail surveys
  e. Phone interviews

Question 3

Conversion paths:
 a. only apply to very large websites.
  b. show how people move through a website.
  c. are the same for all market segments.

Question 4

Research on the look of Web pages suggests that complex Web pages are better liked than those with relatively simple backgrounds.
 
 Indicate whether the statement is true or false

Question 5

Which of the following is FALSE?
 a. Telephone interviews typically allow a study to be completed more quickly than personal interviews.
  b. Personal interviews and telephone interviews can produce interviewer bias.
  c. Sequence bias is a more acute problem with personal and telephone interviews than with mail questionnaires.
  d. The problems of interviewer bias in a telephone survey are more easily solved than in a personal interview.
  e. All of these statements are true.

Question 6

Testing landing pages:
 a. rarely results in improvements in the lead generation and conversion process.
  b. takes extensive time and cost that is beyond the resources of most corporations.
  c. can produce measurable improvements in the lead generation and management process.

Question 7

The major difference between Web sites and other alternative on-line ad formats is that users seek out Web sites in a goal-oriented fashion.
 
 Indicate whether the statement is true or false

Question 8

Which of the following data collection methods is best for including pictures and/or graphics with the survey while minimizing interviewer bias in the way questions are asked?
 a. Telephone interviewing
  b. Direct mail questionnaires
  c. Computer-aided interviewing
  d. Online surveys
  e. Mall intercepts