Which of the following best describes the typical effect of event sponsorship as an advertising medium?
a. it is useful in creating primary demand for a product category
b. it is a base for synergies with brand advertising, sales promotion and public relations elements of IMC.
c. It is often best used as a stand alone element of promotion
d. it is useful for creating brand awareness
Question 2Evelyn is the advertising director of a chain of health clubs. She is putting together an advertisement, and she wants to enhance the consumers' opportunity to encode information. The best way to accomplish this objective would be to ____.
a. repeat the ad on multiple occasions
b. use loud music
c. use celebrities
d. use colorful ads
e. employ verbal framing
Question 3Marketer-driven marketing activities are most effective in closing the consumer decision to purchase a product.
Indicate whether the statement is true or false
Question 4Which of the following is TRUE?
a. A study lacking external validity may nevertheless have high internal validity.
b. Internal validity is a matter of degree, whereas external validity either exists or doesn't exist.
c. In most experiments we can obtain proof that the observed response is due to our experimental manipulations.
d. Both a and b are correct.
e. a, b, and c are correct.
Question 5An additional advantage of event sponsorships is that it can be used
a. as a way to entertain important clients
b. to motivate a firm's salespeople
c. to recruit new customers
d. all of these are additional advantages of event sponsorship
Question 6The secret to facilitating encoding is ____.
a. repetition
b. heuristics
c. hedonism
d. motivation
e. novelty
Quick Reply
