The value proposition is an important marketing concept. Explain the concept and give an example of how an Internet business creates value for customers.
Question 2When using external secondary data from published sources, the fundamental problem is identifying and accessing what is there. The first step in this process should be
a. compiling the literature you have found.
b. begin the search process.
c. develop a list of key terms and authors.
d. identify what you want to know and what you already know about your topic.
e. enlist the assistance of a reference librarian.
Question 3Billboards, posters, and outdoor signs are perhaps one of the newest forms of advertising.
Indicate whether the statement is true or false
Question 4Name and briefly describe the stages in the Consumer Processing Model (CPM).
Question 5In your own words describe the functions of a business model and explain why the concept is important.
Question 6Which of the following is FALSE?
a. Effective segmentation demands that firms group their customers into relatively homogenous groups.
b. A common segmentation base for firms takes into account the industry designation(s) of its customers.
c. Firms selling consumer goods normally target individual customers.
d. The main disadvantage of secondary data over primary data is that the data may not always ideally fit the needs of the user.
e. Secondary data are typically much less expensive than primary data.
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