The popularity of direct marketing has been growing among consumers and business organizations for quite a while. Describe three factors driving this growing popularity.
Question 2Which of the following is NOT a reason miscomprehension of marcom messages occurs?
a. Consumers are biased by their own preconceptions and thus see what they choose to see.
b. Processing of advertisements often takes place under time pressures and noisy circumstances.
c. Consumers are not exposed to the medium in which the message appears.
d. Messages are themselves sometimes misleading or unclear.
e. all of the above are reasons miscomprehension occurs
Question 3RSS feeds are:
a. a method of generating revenue from website content.
b. a method of syndicating content.
c. used by large corporations to transmit information over the Internet.
Question 4Predictive analysis focuses on future-oriented, potential behaviors as opposed to merely classifying past behaviors.
a. True
b. False
Indicate whether the statement is true or false
Question 5What is meant by the term direct marketing? Select a company that you are familiar with and outline the principal purposes that a direct-marketing program could serve for the company. Be specific.
Question 6Which of the following plays a role in determining consumer perceptions?
a. expectations
b. needs
c. personality traits
d. past experiences
e. all of the above
Question 7Selling software-based services on the Internet is an example of which type of model?
a. Merchant
b. Brokerage
c. Manufacturer
Question 8Data mining is a descriptive analysis technique used for finding nonlinear patterns in the data.
a. True
b. False
Indicate whether the statement is true or false
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