Outcomes-driven supply chains should be recognized as:
a. one means of achieving business profitability.
b. the result of automated marketing processes.
c. a revolutionary change in the way supply chains are managed.
Question 2The CIO serves as liaison between the firm's top management and its information systems department.
a. True
b. False
Indicate whether the statement is true or false
Question 3Accomplishing the objective of having repeat visitors to a firm's website is a function of:
a. site substance. c. entertainment value of the site.
b. ease of use of the site. d. all of these
Question 4The semiotics perspective sees meaning as ____.
a. an absolute
b. objective
c. independent of context
d. a constructive process
e. an arbitrary process
Question 5The core processes of marketing include:
a. supply chain management.
b. order processing and inventory management.
c. customer communications.
Question 6Knowledge management is an effort to randomly collect organizational knowledge and make it accessible to others.
a. True
b. False
Indicate whether the statement is true or false
Question 7The real challenge for today's Internet advertisers is to:
a. sell products on each visit. c. develop corporate websites.
b. get click-through on banner ads. d. get visitors to return to the website.
Question 8____ is the study of signs and the analysis of meaning-producing events.
a. Feature analysis
b. Active synthesis
c. Meaning analysis
d. Semiotics
e. Psychographics
Question 9A phrase that describes value chains is:
a. seamless end-to-end integration throughout the channel of distribution.
b. the discrete activities that make up channels of distribution.
c. well-managed logistics activities.
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