Hedonistic needs are satisfied when consumers attend to messages that make them feel good.
Indicate whether the statement is true or false
Question 2Web 3.0 refers to websites and applications that will understand and respond to the user's intent.
Indicate whether the statement is true or false
Question 3Many firms have the position of CIO on their organization charts. The primary role of the person filling this position is to
a. assist the Vice President of Marketing.
b. concentrate on the technical aspects of programming within the DSS.
c. gather relevant data for the DSS database.
d. serve as the liaison between the marketing department and other departments such as finance, production, and accounting.
e. run the company's information and computer systems like a business.
Question 4A mash-up is
a. what happens when a website crashes during a consumer transaction
b. a combined for-profit and pro bono website where sales benefit a charity
c. what happens with the Air Force recruiting site invades the Army site
d. a combination of one or more websites into a single site like Chicagocrime.org
Question 5The HEM perspective views consumers as pursuing objectives that allow them to get the best value for their money.
Indicate whether the statement is true or false
Question 6Less than half of online consumers use email on a daily basis.
Indicate whether the statement is true or false
Question 7While reviewing the customer database, the manager of Arthur's Auto Center has a preconceived idea of how the database works and is able to see the interesting and worthwhile applications of the data. Such an idea is called a(n)
a. hypothesis.
b. model.
c. manipulation.
d. procedure.
e. system.
Question 8____ are starting points for Internet exploring and are interested in channeling surfers to particular sites, especially commercial ones.
a. Windows c. Bots
b. Portals d. Corporate home pages
Question 9The dual-coding theory holds that pictures are represented in memory in verbal as well as visual form, whereas words are less likely to have visual representations.
Indicate whether the statement is true or false
Quick Reply
