The challenge of creating and displaying banner ads is not just to catch consumer attention, but to ...

The challenge of creating and displaying banner ads is not just to catch consumer attention, but to make them buy the sponsor's product.

Indicate whether the statement is true or false

Question 2

Consumers' experiential needs represent their desires for products that provide sensory pleasure, variety, and, in a few product circumstances, cognitive stimulation.

Indicate whether the statement is true or false

Question 3

The Sabre System is an example of:
a. an information product that existed prior to the Internet.
b. the evolution of an internal system into a commercial product.
c. both of the above.

Question 4

Which of the following components is part of a Decision Support System (DSS)?
a. Data System
b. Model System
c. Dialog System
d. All of these are components of a DDS.
e. Only a and b are part of a DSS.

Question 5

The cost of Internet advertising remains far lower than traditional media.

Indicate whether the statement is true or false

Question 6

An appeal directed to functional needs would include the desire for group membership.

Indicate whether the statement is true or false

Question 7

The phenomenon we call the Internet bubble was characterized by:
a. many Internet businesses that had not attained profitability.
b. venture capital available to even questionable business models.
c. both of the above.

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