Phil is interested in purchasing a Sony Playstation 2 because his friends have one and he has enjoyed playing games at their house, but he distracted by the many ads for other games and other opportunities to spend his money on recreation. Phil is encountering
a. lackluster inundation. c. advertising clutter.
b. overexposure. d. commercialization.
Question 2____ represent the knowledge and feelings a person has accumulated about a object or issue and can be logical and factual or biased and self-serving.
a. attitudes c. insights
b. beliefs d. lessons
Question 3Which of the following would NOT benefit from causal research?
a. Measuring customer satisfaction
b. Determining which version of a product to offer
c. Identifying which package design to use
d. Determining which advertising campaign is most effective
e. Deciding which price to charge
Question 4Which kind of research uses experiments to identify cause-and-effect relationships between variables?
a. Descriptive
b. Exploratory
c. Primary
d. Secondary
e. Causal
Question 5____ is defined as the overall evaluation of any object, person or issue that varies from positive to negative along a continuum.
a. belief c. attitude
b. bias d. perception
Question 6Generating primary data is generally a ____________ process.
a. time consuming, inexpensive
b. quick, expensive
c. quick, inexpensive
d. time consuming, expensive
e. None of these are correct.
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