Nielsen Audio is the major service at both the national and local levels involved in measuring radio listenership and audience demographics.
a. True
b. False
Indicate whether the statement is true or false
Question 2Point-of-purchase displays accomplish which of the following for manufacturers?
a. extend the amount of time spent in the store
b. deliver useful information and simplify the shopping process
c. reinforce the brand image
d. increasing the consumer's interest in shopping
e. All of these are correct.
Question 3The National Advertising Bureau has made great strides toward facilitating the purchase of radio time by national advertisers.
a. True
b. False
Indicate whether the statement is true or false
Question 4In-store radio and TV advertising, shopping cart advertisements, shelf talkers, floor graphics, and coupon dispensers are all examples of _____.
a. POP displays
b. miscellaneous media
c. in-store media
d. on-premise advertising
e. impulse media
Question 5Many advertising campaigns use radio as a supplement to other media rather than as a stand-alone medium.
a. True
b. False
Indicate whether the statement is true or false
Question 6At the beginning of July, retailers put up special back-to-school displays that combine most of the items needed on school supply lists. At the end of September, these displays are removed and replaced by displays for Halloween items. Which type of POP display are the back-to-school displays?
a. permanent displays
b. semipermanent displays
c. temporary displays
d. in-store media
e. on-premise signage
Question 7Radio listeners remain on a radio station during commercials if the station is the correct format.
a. True
b. False
Indicate whether the statement is true or false
Quick Reply
