One limitation of outdoor advertising is _____.

One limitation of outdoor advertising is _____.
 a. lack of geographic flexibility
  b. high cost per thousand
  c. narrow reach and frequency levels
  d. inability to pinpoint specific market segments
  e. audience fragmentation

Question 2

Simmons and MRI produce annual reports of product and brand usage data and provide detailed media information.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 3

Billboard advertising has broad reach and high frequency levels when placed in high traffic areas, which makes _____ advertisers heavy users.
 a. business-to-business
  b. computer
  c. grocery stores
  d. automobile
  e. hi-tech

Question 4

Count a magazine's subscriptions to determine a magazine's readership.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 5

Which of the following is NOT a strength of billboard advertising?
 a. broad reach and high frequency levels
  b. geographic flexibility
  c. audience selectivity
  d. low cost per thousand
  e. prominent brand identification

Question 6

A limitation of magazine advertising is the closing dates that require advertising materials to be on hand for weeks in advance of the actual publication date.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 7

Which of the following is a strength of billboard advertising?
 a. broad reach and high frequency levels
  b. geographic flexibility
  c. low cost per thousand
  d. substantial brand identification
  e. All of these are correct.