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ashtin6 ashtin6
wrote...
Posts: 316
Rep: 0 0
6 years ago
Which of the following is a step in calculating the ROI for a sampling investment?
 a. define the objectives
  b. review the category
  c. calculate the profit per unit
  d. calculate the price elasticity
  e. calculate the volume necessary to break even

Question 2

John is the marcom manager at a major consumer packaged goods manufacturer. He feels that marcom objectives should be stated in terms of sales or market share gains and that failure to do so is a cop-out. Which view is John espousing?
 a. traditional view
  b. common view
  c. heretical view
  d. revolutionary view
  e. controversial view

Question 3

After calculating the profit per unit, what is the next step in calculating the ROI for a sampling investment?
 a. calculate the price elasticity
  b. determine the total cost of sampling
  c. conduct a sampling assessment
  d. calculate the number of converters needed to break even
  e. determine the effectiveness of the sampling

Question 4

The heretical view states that advertising objectives should always be stated in terms of _____.
 a. awareness levels
  b. attitude change
  c. purchase intention
  d. sales or market share gains
  e. creating brand loyalty

Question 5

A hair product company wishing to reach teenage males made a deal with tuxedo rental shops to distribute gift packages of product samples to each male who picked up a rental for the prom. The hair product company was using _____.
 a. targeted sampling
  b. exclusive sampling
  c. creative distribution methods
  d. mass distribution
  e. demand sampling

Question 6

The _____ effect is the delay of results of marcom on sales from one time period to another.
 a. economic
  b. consumer response
  c. heretical
  d. advertising response
  e. lagged

Question 7

It is estimated that online sampling costs are _____ sampling in stores or at special events.
 a. three times greater than
  b. two times greater than
  c. three times less than
  d. two times less than
  e. the same as
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2 Replies

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Replies
wrote...
6 years ago
Answer to #1

c

Answer to #2

c

Answer to #3

d

Answer to #4

d

Answer to #5

a

Answer to #6

e

Answer to #7

a
ashtin6 Author
wrote...
6 years ago
Such a godsend, you helped me and my friend big time
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