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New Topic  
mananshah90 mananshah90
wrote...
6 years ago
A manufacturer's objective for using trade-oriented sales promotion could include introducing new or revised products.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 2

A certain manufacturer describes its product as the Cadillac of swimming pools.. In this advertising message, the relationship between the car and the pool is a type of _____.
 a. sign
  b. signal
  c. simile
  d. metaphor
  e. allegory

Question 3

A manufacturer's objective for using trade-oriented sales promotion could include reducing excess inventories and increasing turnover.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 4

The concept of meaning transfer suggests that marketing communicators attempt to transfer meaning from the culturally constituted world to their brands. Which of the following is NOT a good illustration of meaning transfer?
 a. Company A imprints an insignia of the British flag on its merchandise.
  b. Company B advertises that it is a proud sponsor of the Olympics.
  c. Company C always includes images of cowboys in its advertisements.
  d. Company D claims its automobile tires are the best because its technology is the most modern in the industry.
  e. Company E placing a cancer ribbon on every package.

Question 5

Sales promotion can permanently stop an established brand's declining sales trend.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 6

Which of the following is an example of noise?
 a. The letters your company receives from consumers regarding their opinions about your advertising campaign.
  b. Information received from respondents to a market research survey.
  c. An advertiser's uncertainty about what message appeal is most appropriate for a particular target market.
  d. Trying to appeal to different consumers
  e. All of these are correct.

Question 7

Sales promotion can provide consumers with a compelling, long-term reason to continue purchasing a brand.
 a. True
  b. False
 Indicate whether the statement is true or false

Question 8

Georgetown's advertising agency performed a copy test to evaluate a Georgetown magazine. They learned that three out of five hospital purchasing agents who saw the ad actually purchased the product. This favorable sales response illustrates _____.
 a. effective decoding
  b. absence of noise
  c. effective channeling
  d. positive feedback
  e. negative feedback

Question 9

Consumers increase their consumption rate of stockpiled products when the product is convenient to consume compared with when it requires preparation.
 a. True
  b. False
 Indicate whether the statement is true or false
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3 Replies

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Replies
wrote...
6 years ago
Answer to #1

TRUE

Answer to #2

d

Answer to #3

TRUE

Answer to #4

d

Answer to #5

FALSE

Answer to #6

c

Answer to #7

FALSE

Answer to #8

d

Answer to #9

TRUE
mananshah90 Author
wrote...
6 years ago
Thank you for your assistance, again and again
wrote...
6 years ago
My pleasure
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