What factors have turned marketers to the widespread use of direct mail advertising?
Question 2Cases can be brought to the NAD by _____.
a. competitors
b. NAD staff
c. Better Business Bureaus
d. consumers
e. All of these are correct.
Question 3Explain what is meant by it is a lot better to talk to 20,000 prospects than two million suspects in reference to direct mail advertising.
Question 4NAD is the investigative arm of the _____.
a. FTC
b. CARU
c. FDA
d. NARB
e. NAAG
Question 5What are the major differences between direct marketing and indirect marketing? Describe situations where direct marketing would be appropriate and situations where indirect marketing would be appropriate.
Question 6_____ is a court consisting of 70 representatives who are formed into five-member panels to hear appeals of NAD and CARU cases when an involved party is dissatisfied with the initial verdict.
a. FTC
b. AAAA
c. FDA
d. NARB
e. NAAG
Question 7Amy is playing Need for Speed, which is a video game she plays on her Playstation 3 game console. During her races, she sees signage for various brands, such as McDonald's and other fast food restaurants. This is an example of _____.
a. advergaming
b. video emerging advertising
c. in-game advertising
d. virtual signage
e. electronic signage
Question 8The NAD and NARB were established to _____.
a. sustain standards of truth and accuracy in national advertising to adults
b. eliminate federal and state regulation of advertising
c. uphold standards of taste and decency in national advertising to adults
d. punish national advertisers that violate standards of taste and decency in their ads
e. punish national advertisers that encourage children to demand products from their parents
Question 9A video game specially made to advertise a product is known as _____.
a. interactive advertising
b. advertising integration
c. advergaming
d. interactive gaming
e. in-game advertising
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