The _____ protects owners of brand names and logos from other companies using the identical or ...

The _____ protects owners of brand names and logos from other companies using the identical or similar names.
 a. Sherman Act
  b. Magnuson Moss Act
  c. Federal Trademark Dilution Act
  d. Clayton Act
  e. Robinson Patman Act

Question 2

Which of the following prompts did Twitter use to reduce useless tweets?
 a. What's happening?
  b. What are you doing?
  c. What do you see?
  d. What do you want to say?
  e. What do you want to share?

Question 3

A good brand name should _____.
 a. distinguish the brand from competitive offerings
  b. facilitate recall of brand attributes and benefits
  c. achieve compatibility with a brand's desired image
  d. be memorable and easy to pronounce
  e. All of these are correct.

Question 4

Which of the following is a common objective or theme for successful social media themes?
 a. stories about competitors
  b. fun with interactive games
  c. technical specifications
  d. complaints from consumers
  e. friendly rivalry between companies

Question 5

The name chosen for a brand does three things. It affects the speed with which consumers become aware of the brand, influences the brand's image, and ______.
 a. increases sales
  b. reduces the impact of competitive offerings
  c. plays a major role in brand equity formation
  d. increases consumers' knowledge of the product
  e. enhances share-of-voice

Question 6

How often does Facebook develop new ad formats and targeting options?
 a. hourly
  b. daily
  c. weekly
  d. monthly
  e. annually

Question 7

Brand names have been described as _____ that activate images in target audiences' collective minds.
 a. cerebral switches
  b. silent salespersons
  c. consumer cues
  d. fact facilitators
  e. sensation transferers