The effectiveness of e-mail as a marcom tool has been spoiled somewhat by marketers sending junk ...

The effectiveness of e-mail as a marcom tool has been spoiled somewhat by marketers sending junk mail.
a. True
b. False
Indicate whether the statement is true or false

Question 2

The vast majority of marketing executives and marketing academics are against gauging the effect of marcom efforts in terms of the return on marketing investment, or ROMI, because it is almost impossible to measure.
a. True
b. False
Indicate whether the statement is true or false

Question 3

Podcasting is a visual version of blogging.
a. True
b. False
Indicate whether the statement is true or false

Question 4

To measure marcom effectiveness, marketing executives must use the only metric that is availableprofit.
a. True
b. False
Indicate whether the statement is true or false

Question 5

It is expected that blogs will continue to represent a major advertising opportunity for quite some time.
a. True
b. False
Indicate whether the statement is true or false

Question 6

Behavior means a change in attitude that doesn't require action.
a. True
b. False
Indicate whether the statement is true or false

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The effectiveness of e-mail as a marcom tool has been spoiled somewhat by marketers sending junk ...

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