Captive pricing, premium pricing, bait pricing, and price lining are all strategies aimed at maximizing the profits of an entire product line rather than an individual product.
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Question 2A company wanting to maximize profits from its new product would use product-line pricing.
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Question 3Penetration pricing is one new-product pricing approach that provides the most flexible introductory price.
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Question 4The use of price skimming discourages competitors from entering a market.
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Question 5Price skimming is designed to yield maximum unit sales volume.
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Question 6Penetration pricing and price skimming of the market are two types of new-product pricing.
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Question 7Two types of new-product pricing are price skimming and product-line pricing.
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Question 8Random discounting means discounting various products on a systematic basis.
Indicate whether the statement is true or false
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