Using referrals falls under the approach step in the personal selling process.
Indicate whether the statement is true or false
Question 2Which of the following is not a business product?
A) Oil to be refined into fuel
B) Chips to be integrated into components for personal computers
C) Paper, pens, and tape to be used in an office
D) Marketing consulting services to aid a company in marketing a new product
E) Calculators bought to help individuals complete their personal federal income tax forms
Question 3In the cold canvass technique, the salesperson calls on potential customers without their prior consent.
Indicate whether the statement is true or false
Question 4An accountant buys a supply of pencils to be used in calculating the taxes of other business firms. Based on this information, pencils in this case would be considered what type of product?
A) Business
B) Process materials
C) Raw material
D) Convenience
E) Consumer
Question 5Even though salespeople do not use the exact same sales methods, they do go through the same general selling process.
Indicate whether the statement is true or false
Question 6As the production manager of an engineering firm, you went out and bought a metal-cutting machine. What you have purchased can best be classified as a
A) raw material.
B) processed component.
C) component part.
D) service.
E) business product.
Question 7The preapproach is the first step in the personal selling process.
Indicate whether the statement is true or false
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