Ron works as a salesperson at an automobile dealership. He is most likely focused on:

Ron works as a salesperson at an automobile dealership. He is most likely focused on
 A) prospecting.
  B) current-customer sales.
  C) new-business sales.
  D) support services.
  E) team selling.

Question 2

The car-related website and media company, Edmunds, provides reviews and ratings of vehicles and is well respected by individuals in the car industry as a neutral source. Consumers appreciate their advice and information and know they can trust Edmunds for non-biased information. In addition to its own website and magazine, Edmunds is using the ________ Pinterest to post photos and links to recent articles as well as answer questions posed by members of Pinterest.
 A) bulletin-board site
  B) blog
  C) wiki
  D) podcast

Question 3

Michelle works for a company that sells rotisseries for chicken and other foods. She answers phone calls from customers who see infomercials on TV and call to order the product. Michelle is considered a(n)
 A) outside salesperson.
  B) inside salesperson.
  C) support person.
  D) missionary salesperson.
  E) trade salesperson.

Question 4

Taylor is a retailing and consumer sciences major and plans to pursue a career in fashion design. She enjoys setting the trends for her friends and owns approximately 50 pairs of shoes. She loves shopping for shoes on Zappos, a popular online retail store that is a subsidiary of Amazon. Zappos offers millions of styles of shoes, but Taylor can simplify her search through the use of filters. She can filter the search by style, color, material, brand name, and heel height in order to reduce the number of shoes that appear in the search results. Zappos is taking advantage of _____, one of the characteristics of online media.
 A) control
  B) accessibility
  C) addressability
  D) connectivity

Question 5

Hannah is a retail salesperson for Crate and Barrel in Chicago. She is most likely classified as
 A) an outside salesperson.
  B) support personnel.
  C) a trade salesperson.
  D) an inside salesperson.
  E) a technical salesperson.

Question 6

Adobe markets software such as Photoshop and Lightroom through a subscription service and maintains an extensive website where customers can post reviews, offer tips and suggestions, and ask technical questions. Adobe appreciates the opportunity to create a forum where users of the software can interact with each other, as well as the company. This example relates to the ______ characteristic of online media.
 A) connectivity
  B) control
  C) accessibility
  D) addressability

Question 7

Increasingly, inside salespersons manage ___________________ and outside salespersons are more _______________.
 A) new-business sales; focused on current customers
  B) relationships; focused on providing support
  C) digital approaches to sales; relationship oriented
  D) team selling; face-to-face oriented
  E) end-use consumer sales; focused on selling to retailers