If a company is perceived positively by the public, employee morale is often higher.
Indicate whether the statement is true or false
Question 2Lady Gaga is on a concert tour and has decided to hold a contest for tonight's event. The first 10 people to answer a riddle by calling a local phone number will receive free tickets to the show and backstage passes. Which social networking site would be the best for Lady Gaga to broadcast information about this contest?
A) Flickr
B) Facebook
C) Google+
D) Twitter
E) Skyrocket
Question 3Public relations, unlike advertising, is not particularly useful for promoting an organization's image.
Indicate whether the statement is true or false
Question 4Dion is a marketing communications consultant who specializes in the strategic use of social networking sites. Which of the following statements would most likely describe the companies that can use Dion's services?
A) Any sized company
B) Only large to medium sized companies
C) Only companies with a specialized target market
D) Only companies with a unique product
E) Only companies whose target customer is mainly women
Question 5Small and medium-sized firms never use advertising agencies to produce campaigns for them.
Indicate whether the statement is true or false
Question 6Sonic communicates with its customers through ____, which is the most popular social networking site in the world.
A) Flickr
B) Twitter
C) Instagram
D) Facebook
E) Pinterest
Question 7Advertising agencies often have more highly skilled people than the advertising departments of firms.
Indicate whether the statement is true or false
Question 8Kyle is a new marketing manager for Anthropologie. He believes that if Anthropologie wants to grow and connect with its customers that there is no better way than to use Facebook. What do most marketing strategists think about Facebook?
A) Marketers should establish a Facebook page.
B) Marketers should avoid recommendations from customers via Facebook.
C) Marketers should ignore the advice of customers on Facebook.
D) Marketers need to use multiple Facebook pages.
E) Marketers should maintain strict control of consumers' comments on Facebook.
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