One way an advertising agency assists a firm is that it takes care of all the grunt work in order to ...

One way an advertising agency assists a firm is that it takes care of all the grunt work in order to give its clients time to do the creative work on the campaign.
 
 Indicate whether the statement is true or false

Question 2

Two trends that have caused consumer-generated information to gain importance are
 A) the recession and a reduction of advertising expenditures.
  B) globalization and the cultural trend of consumers being influenced by the village.
  C) the increase of consumers sharing their opinions through digital media and the consumer's mistrust of information from corporations.
  D) an increase in mobile digital technology and store brands.
  E) an increase in children's influence over the purchasing decision and the fact that adults other than parents influence children.

Question 3

Because ad agencies often get commissions on media purchases, firms can obtain some agency services at moderate prices.
 
 Indicate whether the statement is true or false

Question 4

One trend that has caused consumer-generated information to gain importance is
 A) the recession.
  B) the globalization of companies.
  C) the increase in store brands.
  D) the increase of consumers using digital media to publicize their own product reviews.
  E) the increase in consumer buying power.

Question 5

Ad agencies and firms usually work together when creating an ad campaign because the agencies would act too subjectively on their own.
 
 Indicate whether the statement is true or false

Question 6

____ are more consumer-driven than traditional media.
 A) Television commercials
  B) Radio spots
  C) Print ads
  D) Digital media
  E) Billboard advertisements

Question 7

Because ad agency personnel are outsiders to the firms, they may not judge the firm's product objectively.
 
 Indicate whether the statement is true or false

Question 8

Milton Bradley/Parker Brothers are producers of many board games, such as Monopoly, Battleship, Yahtzee, and Clue. The company has posted online cash rewards for consumer reviews of their games. In doing so, Milton Bradley/Parker Brothers is striving to utilize
 A) electronic media.
  B) a test market.
  C) consumer-generated marketing.
  D) new concept viewing.
  E) Fan Pages.