Because firms have different resources and core competencies, their international marketing strategies will also be different. Nevertheless, any firm seeking to be successful in international markets must establish the right organizational structure for its core competencies and resources. Which of the following is a valid international organizational structure?
A) Geographic area structure
B) Non-domestic structure
C) Domicile structure
D) Sales department structure
E) Overseas operations structure
Question 2An evaluation performed before an advertising campaign begins is a
A) consumer exam.
B) posttest.
C) recognition test.
D) pretest.
E) recall test.
Question 3The trade agreement that links Mexico, Canada, and United States into one economic market is called which one of the following?
A) European Union
B) MERCOSUR
C) Central American Free Trade Agreement
D) APEC
E) NAFTA
Question 4The effectiveness of an advertising campaign can be measured
A) only after the campaign has been carried out completely and results have been tabulated.
B) only before the campaign begins, to prevent unnecessary expenditures.
C) during the campaign to determine whether more or less funds should be allocated, but not after the campaign.
D) several weeks after the beginning of the campaign to determine whether the campaign is headed in the right direction.
E) before, during, and after the campaign through the use of pretests, inquiries, and posttests.
Question 5The international marketplace offers a new set of challenges for the marketer to navigate. There are multiple forces that must be overcome if the firm's marketing strategies are to be successful in international markets. For example, some countries have import tariffs and quotas that restrict the flow of foreign products into their domestic markets. This is an example of which of the following environmental forces present in international markets?
A) Political, Legal, and Regulatory Forces
B) Sociocultural Forces
C) Ethical and Social Responsibility Forces
D) Competitive Forces
E) Economic Forces
Question 6Julie Reese is working on developing a magazine advertisement for Planet Fitness, a health and fitness club. She knows what she wants the advertisement to say and the illustrations she wants to use, but she is having a tough time putting it all together. Julie is having trouble determining the
A) storyboard.
B) artwork.
C) copy.
D) presentation.
E) layout.
Question 7_____________ are companies that were started with the knowledge and resources to compete in a global marketplace. They are usually small technology companies that quickly establish themselves in international markets. They reach a point where as much as ________ of their sales come from locations outside the United States.
A) Multinationals; 80
B) International enterprises; 60
C) Global techs; 50
D) Global tigers; 75
E) Born globals; 70
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