Nuhitzu believes it has the technological expertise to produce communication systems that will be ...

Nuhitzu believes it has the technological expertise to produce communication systems that will be leaders around the globe. Boston Electronics is widely regarded as having excellent management systems and superior marketing programs. To utilize these strengths, the two firms might form a(n) ____ to work together on a worldwide basis.
 A) licensing agreement
  B) export trading company
  C) joint agreement
  D) strategic alliance
  E) multinational enterprise

Question 2

When Anheuser-Busch ran an advertising campaign featuring the slogan, Know when to say when, it was using
 A) competitive advertising.
  B) public relations.
  C) product advertising.
  D) public service awareness.
  E) advocacy advertising.

Question 3

Sometimes business partnerships are formed between traditional rivals competing for market share in the same product class. These partnerships are known as
 A) trading companies.
  B) contract manufacturers.
  C) joint ventures.
  D) strategic alliances.
  E) licenses.

Question 4

When a company promotes its position on a public issue, this is specifically referred to as ____ advertising.
 A) institutional
  B) product
  C) advocacy
  D) issue
  E) competitive

Question 5

The Cooper Tire & Rubber Company has been searching for less expensive raw materials for manufacturing its bicycle tires. Cooper has found that there are less expensive sources in the country of Indonesia, but it needs to form a partnership with the government of Indonesia in order to gain access to the country's rubber. What type of partnership will need to be formed?
 A) A multinational enterprise
  B) A contract manufacturing arrangement
  C) A strategic alliance
  D) A franchise
  E) A joint venture

Question 6

The University of Iowa runs a series of ads throughout the Midwest on how friendly and helpful its faculty, staff, and students are as well as how outstanding its academic programs are. This type of promotion would best be characterized as
 A) public relations.
  B) product advertising.
  C) advocacy advertising.
  D) institutional advertising.
  E) comparative advertising.