A business partnership between a domestic firm and a foreign firm is known as
A) a joint venture.
B) an international partnership.
C) a multinational enterprise.
D) licensing.
E) exporting.
Question 2Advertising that aims to create a more favorable view of a company as a whole in the eyes of various stakeholders is called ____ advertising.
A) institutional
B) product
C) organizational
D) pioneer
E) advocacy
Question 3Some hospitals in the United States find that their need for radiologists to read X-rays is volatile during the evening and early morning hours, especially between 2:00 and 6:00 a.m. This is because the number of emergency room visits needing X-rays is usually lower than those required during daytime operating hours. There is a recent trend where hospitals in the United States are contracting radiologists from countries such as Australia to read the electronically-transmitted X-rays during the evening and early morning hours. This is an example of
A) outsourcing.
B) licensing.
C) franchising.
D) contract manufacturing.
E) contract sourcing.
Question 4What steps should an organization take to be able to deal effectively with negative public relations?
Question 5If The Limited Company relies on hiring a foreign textile manufacturer to produce a designated amount of clothing for its Express, Limited, and other stores, it is using
A) exporting.
B) franchising.
C) contract manufacturing.
D) a joint venture.
E) licensing.
Question 6What approaches can be used to evaluate the effectiveness of public relations programs?
Question 7Which of the following describes a company hiring a foreign firm to produce a designated volume of its product to specification?
A) Licensing
B) Contract manufacturing
C) Exporting
D) Importing
E) Direct investment
Question 8Identify and describe four publicity-based public relations tools.
Question 9Which of the following would be a benefit to a franchisor, such as Jiffy Lube, in expanding into international marketing?
A) There are no risks involved with allowing a foreign franchisee.
B) The franchisor does not have to put up a large capital investment.
C) The franchisor does not have to share its name or operational procedures.
D) The franchisee only pays a set fee every month to the franchisor.
E) An equal partnership is formed between the franchisor and franchisee.
Question 10Discuss how event sponsorship can be used as a public relations tool.
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